Life Science

Markets in transition require evidence-based decisions

Drive new business development and growth
with data driven information and insights

•  Case Study I

A leading provider of outsourcing services in biologics needed client feedback to support sales growth strategy and identify areas of improvement based on customer perceptions.

In-depth telephone interviews were conducted with world wide client decision-makers to assess ways the company could

•  improve customer perception and effectiveness of current operations

•  modify sales and marketing efforts to grow the business faster

•  enhance its ability to gain market share, retain customers increase overall customer satisfaction

Research indicated that the company's quality and service priorities did not reflect those of the customer, leaving customers with the belief that their voice was not heard.

Result: The market intelligence provided insights and recommendations which the company implemented to rebuild relationships - ultimately leading to business retention and development.